Marketing Consulting
Growth, marketing
& sales consulting.
Helping clients grow faster than
the market.
We help companies realise meaningful growth transformations so they can deliver substantial value today and tomorrow.
How we assist clients
We provide consulting in the following areas:
Branding advisory
To drive growth through digital advantage, we combine deep data insights and expertise with eliminating uncertainty in the branding process to help clients build great brands.
Solidex LTD combines proven techniques (qualitative and quantitative) with profound experience (case studies) to help clients create distinctive brands and lucid brand architectures. We consult leading brands in five primary areas:
- Making brands matter.
- Optimising brand portfolios and architectures.
- Delivering the brand promise at all touchpoints.
- Building client capabilities.
- Tracking and sustaining impact.
Consumer & Shopper insights advisory
We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behaviour through their purchase decision journey. Using proprietary approaches, tools, and techniques grounded in distinctive perspectives regarding consumer meta-trends, macroeconomics, and industrial structures, we consult clients to generate a 360° view of their customers.
We use a strategic mindset and a marketing perspective to generate customer and shopper insights and help translate those findings into concrete business ideas. We offer marketing consulting solutions in four primary ways:
- Customer insights through qualitative research.
- Segmenting for strategic decision-making and growth.
- Analysis to provide in-depth customer insights.
- The stages and touchpoints that influence consumer brand choices.
Digital marketing consulting
We provide advisory solutions for clients to make core transformations in marketing strategy and operations to power growth through digital advantage.
Solidex LTD consults primarily in three core areas:
- Harnessing digital marketing to transform business effectiveness.
- Optimising the customer experience across channels.
- Implementing new growth models.
01 Research
Market Research, Consumer Analysis, SWOT Analysis, Competitive Analysis, Brand Analysis, Website Audit, Channels Audit, TechStack Analysis
02 Strategy
Marketing Strategy, SMART Objectives, Marketing KPIs, Marketing Investment Plan, Process and Structure, Control
03 Optimisation
Marketing Plan, Content Calendar, Channels Optimisation, Paid Media Plan, Funnel Optimisation, Automation Plan
04 Analytics
Data Resources, Data Connectors, Data Analytics Tools, Data Analysis, Reporting System, Marketing Dashboards
05 Training
Consultancy Plan, Management Training, Marketing Training, MarTech Orientation, Recruitment, Performance Assessment
Sales & Channel management advisory
Using our vast consulting experience, we help clients make lasting improvements to the effectiveness of their sales investments.
Our approach consists of quick, targeted advisory services that unlock value and cause holistic sales transformations focused on skill-building opportunities across the client’s entire go-to-market model.
Solidex LTD consults in these areas:
- Optimising return on sales investments.
- Finding and capturing pockets of “granular growth.”
- Aligning sales channels in an omnichannel world.
- Building a high-performing sales force.
